Online Shopping Motivation Factors: What factors motivate the customers in the UAE?
In the covid era, online
shopping is the common talk of every house. People are
trusting ecommerce for their go-to products. But for how long and why? Online
shopping can continue to survive only when the audience has enough reasons to
stay. Organisations should time and again give motivations to the customers to
love ecommerce.
For keeping the
audience interested, what factors motivate the customers in the UAE? Here are
some factors influencing online shopping -
People want to buy products of the best
quality and at the best price. After the purchase, they do not want to feel
robbed or at a loss after finding out
that the same product is available at a much lower price. According to the
survey, one of the main reasons for audience shopping online is that they get a
diverse market to choose and compare from and, therefore, tend to go online
shopping. Instead of shopping and going from shop to shop in search of what you
want is tiring and worse than tha, after giving your precious time and sweat,
you can not find what you desire. On the other hand, online shopping allows the
buyer to compare and contrast without moving out of your chair.
While shopping online
gives more information about the product information. The
websites mention all the significant details, and even if it is not mentioned
then you, you have access to google for extra information. You can check all
the pros and cons of the product and whether it is according to you or not and
make your choice to buy it or not. So it plays a significant role in customers’
decision making.
It is often seen that deals and discounts
always draw customers’ attention. As
earlier customers were reluctant to shop online, things were provided at a more
extraordinary bargain to appeal to the customers. Ecommerce shopping motivation is the company’s more significant
discounts available. Physical stores don’t save much to announce frequent deals
to the customers. The facilities like free shipping, buying more pay less saves
customers’ money and who doesn’t want to save or spend it on by purchasing
extra items.
Deliver the seamless website experience
to the customers as slow versions of the website irritate and make customers leave
the page. A website should make the transaction easy by providing product
information, showcasing the trust and authenticity of the brand, customer
Support and no lengthy checkout processes. If the audience doesn’t get a smooth
and hassle-free experience, they may not visit again, and this will reduce the
traffic and lead to low online sales. So the motivation of online buyer behaviour depends on how better their
website experience is?
Consumer motivation for online shopping
largely depends on emerging trends in the market. Trends are evolving now and
then to draw the customers’ attention to awareness of the product. If the brand
doesn’t stay updated then, it may not maintain the brand presence. Social media
is a great platform where all the trending and bargains are delivered for consumer motivations for online shopping.
Until and unless you give the customers
the confidence that all their information is secure and safe, customers will
not be willing to shop online. Therefore, one of the principal motivations for
online shopping is online security.
Authenticity and trust are a must for online shopping. If customers make
prepaid delivery and never receive a product, it will break the trust, and the
customers might even switch to offline shopping. The strong growth of any
organisation can only be enhanced when it provides high-security levels of
trust in customers.
Whether it is online or offline, if a customer
doesn’t want a product for any XYZ reason, they expect easy returns. They have
to visit the store offline and look at whether the problem can be resolved or
not. On the other hand, many ecommerce websites provide the facility of
questions asked with an easy returns policy. So customers do not even have to
step out of the houses for returns; instead, it will be returned at your
doorsteps. The money is safely reverted back to the customers’ account. This is
an online shopping motivation that entices the customers to shop online and buy beauty products online along
with many more products.
People purchase products when the brand
or the company tells the story or showcases their belief. Therefore, there
should be some positive insight to which people could connect and trust.
One of the motivational factors of online
shopping is loyalty programs. Online businesses give extra redeem points or
discounts at checkout who always buy from their website. The scheme motivates
the buyers to stay and continue purchasing online rather than offline.
Customers search and search for things
that they genuinely want. But what if the online brands offer the facility of
customization. Customisation is the best way to hold on to the customers and
deliver what they truly desire?
Sometimes you want to buy lingerie and
undergarments, but you tend to buy what you do not wish to due to the crowd or
shyness to say what you want to say. Online shopping allowed exploring hundreds
of pages and choosing according to what you want without any inconvenience.
Moreover, you can do discreet shipping, and in fact, it also provides the
option for discreet shipping.
When you visit an online store, you
encounter long queues at the changing rooms. When selecting products, they are
not at the proper place because the crowd has kept the things all over the
place. To avoid all these crowded areas and wait for your chance, online
shopping is the best idea for sitting on the comfortable sofa and selecting
from umpteen websites. Even people now have started to buy toys online and other products like
furniture which was not there before this era for online shopping.
These are some of the factors that motivate the customers of UAE to
shop online instead of offline. As a result, they tend to use the internet more
and explore websites.
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